We want Rockwell® Tools to be a smart buy for our customers. All Rockwell tools meet or exceed the performance and quality of competing national brands but are priced lower. The Rockwell brand offers the performance-minded do-it-yourselfer and the price-conscious tradesman with an excellent option to higher priced professional tool brands. Rockwell tools are a part of the Positec Group of companies which have been designing, engineering and manufacturing tools since 1994.